LUNAVII is a wearable safety system designed for children and their parents.Our role was
to develop the brand identity and digital experience for the product —translating complex
technology into a visual language that feels calm,trustworthy and approachable.
Client
LUNAVII
Year
2026
Role
Brand Strategy;
Visual Identity; Web Design
Designing a brand for a children's safety wearable means speaking to two very different audiences at once.Parents need clarity, reliability and trust. Children need something friendly and comfortable to wear.The challenge was to create a visual identity that balances technology and emotional reassurance.
We developed a brand system that transforms safety technology into something calm, intuitive and approachable.Through soft geometry, a clear visual language and a carefully structured website experience, the brand communicates both innovation and care.
Calm is not silence.
Trust is not built.
Emotional Connection, LTV & IP Expansion Opportunity
Protection is not distance.
The calm of
the Moon
Seven guardians
watching over.
Parent and child.
Always connected.
