Art of the Duo is an interactive campaign for ASUS ROG where music, animation, and community collide.
Each stage reveals a new piece of a collaborative creation shaped not only by the artists, but by the audience
voting along the way. The result is not predefined. It’s decided in real time.
The campaign wasn’t linear.
Multiple creators, multiple outputs, and a staged release meant the experience could easily feel fragmented or confusing.
At the same time, the audience needed to:
Clarity had to coexist with anticipation.
We created a centralized platform that brought clarity to a complex, multi-phase campaign.
It served as a single destination where users could explore the campaign, discover each
creator, vote for their favorite artist, and enter to win rewards.The experience was designed
to be time-aware guiding users through each stage of the campaign with clear
navigation and evolving content.
A key element is our progress-driven web menu that guides users through four key phases introduction, joining, voting for artists, and earning rewards making the experience clear, intuitive, and easy to follow.
Two teams of artists will go head to head to produce a series of four 30-second creative video clips.
You, the community will vote on various aspects of the videos, choosing music, themes, and more.
American rapper, singer, songwriter, and record producer, T-Pain is known for his distinctive vocal sounds.
Herman Li is the lead guitarist and co-founder of the Grammy-nominated power metal band DragonForce.
